Partnering for Business Success
Spectrum Business Partners has been supporting clients across a myriad of industries to align organizational requirements, set the aim, and create the ideal plan for success. We have worked across a multitude of B2B and B2C environments in high tech, clean tech, finance, retail and the public sector.
Spectrum Business Partners also provides you immediate access to the experts that are right for your needs. We leverage the talent throughout our consultancy to define the opportunity, create the right strategy, and build a blueprint to successful execution.
Spectrum Business Partners uses a systematic approach to our engagements.
Rapid Project Deployment • Pragmatic & Actionable • Collaborative
Read about some of our recent work:
Project
Business Challenge
Capability
Business Outcome
CMO Strategy Advisory Services
Corporate marketing organization suffered from “reactionary” siloed service model vs. proactive, strategic approach to supporting the corporation.
Design and development of cross-functional annual marketing strategy and planning process. Workshop to co-create and document cross functional objectives, KPIs, and timelines.
Sustainable process to develop annual marketing strategy and plan. Full buy in from marketing leadership and stakeholders with alignment to a common measurement dashboard.
Integrated Marketing Operating Model
New CMO joined medium enterprise and discovered a siloed, disconnected operating model.
Reviewed marketing operating model and opportunities for integration and collaboration. Created integrated marketing framework and roles and responsibilities mapping to redefine brand and demand marketing model.
Creation of an integrated marketing function with a 12-month communications blueprint. Aligned tactical activities into strategic approach through defined metrics of success and clarity of roles and responsibilities.
Digital Organization Design
Digital experience group at F500 company required an organizational redesign to meet its digital transformation needs.
Assessed the current team structure and capabilities. Aligned org model and staffing to industry best practices and to best meet business needs.
Accelerated digital transformation timelines by 6 months, while extending demand generation and globalization capabilities through addition of new team members.
Digital Marketing Investment Plan
Flat YoY budgets required a renewed approach to digital marketing investments to enable brand/demand objectives for a privately held technology company.
Interviewed business stakeholders to understand corporate objectives Provided industry best practices and built an investment framework for digital marketing decision making.
Repeat-use marketing investment tool that informed decision making and aligned to business objectives. Extended industry best-practice knowledge into the marketing leadership team.
Advocacy Program
Large enterprise required renewed focus on C-suite and executive account engagement to alleviate competitive sales environment.
Held workshop with key sales and marketing leaders to understand competitive landscape. Designed on/offline executive advocacy program to cultivate deeper relationships and reward participants.
Program participation by twelve strategic external executives kick started successful multi-year executive engagement program.
Content Strategy
Large F500 enterprise needed renewed approach to developing its campaign content to better align to a buyers journey.
Co-collaborated with internal content strategists and producers to realign the content mapping approach and create a toolkit model for campaigns-related content.
20% increase in productivity with consistent approach to content selection and development timelines. Minimized agency outsourced fees with less, more impactful content pieces.
Brand Creative Platform Development
Emerging clean technology company required brand platform development and technology value narrative to package it for acquisition exit.
Industry and competitive landscape assessment to create compelling brand narrative. Build out of company marketing materials.
Development of creative brand platform, corporate narrative, technology value proposition, and associated marketing assets to successfully sell to F100 company.
Copywriters Bureau
Large, global enterprise required the staff augmentation to support their flexing content creation needs.
Creation of copywriters bureau of technology SMEs to meet point in time content needs. Build out of annual editorial calendar, and marketing/product messaging documentation.
Cost-effective approach to meet content development needs with a pool of subject-matter expert content developers. Enterprise saved 30% in comparison to prior agency-led project approach.
We deliver Experienced Strategy, Tactics and Business Services
Building a successful customer support team starts with a fundamental skill – listening to your customers to uncover and understand their needs. View a short list of possible customer needs and learn examples of thoughtful.
Spectrum Business Parters, Copyright 2022. All rights reserved.
Read about some of our recent work:
Project:
CMO Strategy Advisory Services
Business Challenge:
Corporate marketing organization suffered from “reactionary” siloed service model vs. proactive, strategic approach to supporting the corporation.
Capability:
Design and development of cross-functional annual marketing strategy and planning process. Workshop to co-create and document cross functional objectives, KPIs, and timelines.
Business Outcome:
Sustainable process to develop annual marketing strategy and plan. Full buy in from marketing leadership and stakeholders with alignment to a common measurement dashboard.
Project:
Integrated Marketing Operating Model
Business Challenge:
New CMO joined medium enterprise and discovered a siloed, disconnected operating model.
Capability:
Reviewed marketing operating model and opportunities for integration and collaboration. Created integrated marketing framework and roles and responsibilities mapping to redefine brand and demand marketing model.
Business Outcome:
Creation of an integrated marketing function with a 12-month communications blueprint. Aligned tactical activities into strategic approach through defined metrics of success and clarity of roles and responsibilities.
Project:
Digital Organization Design
Business Challenge:
Digital experience group at F500 company required an organizational redesign to meet its digital transformation needs.
Capability:
Assessed the current team structure and capabilities. Aligned org model and staffing to industry best practices and to best meet business needs.
Business Outcome:
Accelerated digital transformation timelines by 6 months, while extending demand generation and globalization capabilities through addition of new team members.
Project:
Digital Marketing Investment Plan
Business Challenge:
Flat YoY budgets required a renewed approach to digital marketing investments to enable brand/demand objectives for a privately held technology company.
Capability:
Interviewed business stakeholders to understand corporate objectives Provided industry best practices and built an investment framework for digital marketing decision making.
Business Outcome:
Repeat-use marketing investment tool that informed decision making and aligned to business objectives. Extended industry best-practice knowledge into the marketing leadership team.
Project:
Advocacy Program
Business Challenge:
Large enterprise required renewed focus on C-suite and executive account engagement to alleviate competitive sales environment.
Capability:
Held workshop with key sales and marketing leaders to understand competitive landscape. Designed on/offline executive advocacy program to cultivate deeper relationships and reward participants.
Business Outcome:
Program participation by twelve strategic external executives kick started successful multi-year executive engagement program.
Project:
Content Strategy
Business Challenge:
Large F500 enterprise needed renewed approach to developing its campaign content to better align to a buyers journey.
Capability:
Co-collaborated with internal content strategists and producers to realign the content mapping approach and create a toolkit model for campaigns-related content.
Business Outcome:
20% increase in productivity with consistent approach to content selection and development timelines. Minimized agency outsourced fees with less, more impactful content pieces.
Project:
Brand Creative Platform Development
Business Challenge:
Emerging clean technology company required brand platform development and technology value narrative to package it for acquisition exit.
Capability:
Industry and competitive landscape assessment to create compelling brand narrative. Build out of company marketing materials.
Business Outcome:
Development of creative brand platform, corporate narrative, technology value proposition, and associated marketing assets to successfully sell to F100 company.
Project:
Copywriters Bureau
Business Challenge:
Large, global enterprise required the staff augmentation to support their flexing content creation needs.
Capability:
Creation of copywriters bureau of technology SMEs to meet point in time content needs. Build out of annual editorial calendar, and marketing/product messaging documentation.
Business Outcome:
Cost-effective approach to meet content development needs with a pool of subject-matter expert content developers. Enterprise saved 30% in comparison to prior agency-led project approach.
We deliver Experienced Strategy, Tactics and Business Services
Building a successful customer support team starts with a fundamental skill – listening to your customers to uncover and understand their needs. View a short list of possible customer needs and learn examples of thoughtful.
Spectrum Business Parters, Copyright 2022. All rights reserved.