Partnership as a Service
Spectrum Business Partners supports entrepreneurs, growth-stage companies and market leaders with results-oriented business and marketing strategies and executional roadmaps.
Our portfolio of six complimentary services are tailored to meet specific client needs, accelerate organizational objectives, address challenges and capitalize on customer and market opportunities.
Strategy and Planning
Blueprint to business success
Forward-focused organizational execution in line with business objectives is critical for success. Staff and budgets are increasingly stretched between tactical activities and shifting priorities. A clear strategy and roadmap plan set the stage for cross-functional alignment, emphasis on the right priorities, and gets teams out of a perpetually reactive cycle. We help guide organizations co-create a strategy and actionable tactical plan that contributes to company results and ensures you and your team are delivering on the most critical initiatives for the business.
Through a process of rapid discovery and assessment, industry best practice recommendations, and cross-functional workshops-you’ll create a roadmap to guide informed decision making and resource planning that will keep teams focused, drive impact for the business and demonstrate contribution to your overall organization.
Example Services
- Annual strategy and planning initiatives
- Organizational structure and best practices
- Measurement frameworks
- RACI modeling
- Operating model creation
Demand Generation Optimization
Data-driven revenue acceleration
A successful demand generation strategy involves every stage of the marketing funnel —from bringing new visitors to your website, to initial and repeat customer conversion. Marketers often find themselves reacting to constant shifts in priorities and rapidly changing market dynamics. Effective plans can help position teams to be proactive by providing complete visibility into your funnel to identify the gaps and opportunities that can be optimized for improved performance and ensure priorities are consistent with the business goals. Investments should be aligned to the appropriate levels of content, communications tactics, and digital activities.
Using a data-driven approach, we help diagnose your challenges and opportunities and help collaboratively build a solution for sustainable growth.
Example Services
- Campaign strategy, design, and planning
- Customer journey mapping (persona identification, content strategy/audit)
- Investment framework
- Content framework
Staff Augmentation
Experienced surge capacity
As business priorities shift, or incremental program requirements arise, leaders are faced with a need to quickly ramp up experienced contributors for their strategic initiatives. Working closely with our client base to understand the desired outcomes and skills required to meet goals, we provide organizations with point in time, seasoned staff augmentation to manage projects, create content, provide industry best practices recommendations, and more.
Example Services
- Program management for campaigns and launches
- Content assessment and creation
- Presentation materials development
- Marketing mix investment recommendations
- Industry-best practices points of view
- Strategic Initiative Program Management
Advisory Services
Strategic leadership counsel
Navigating shifting business priorities, industry challenges, and the competitive landscape present challenges to executive leaders. Our strategic advisors work with you to create proactive operating models and teaming arrangements in place to drive positive change in your organization. From access to industry leading best practice to accelerating your time to market—you’ll have the ability to highlight your team’s contribution and demonstrate results that are meaningful to the business.
Example Services
- Interim Chief of Staff
- Agency, Consulting, and Vendor selection frameworks
- Strategic Initiative Programs Oversite
- Talent Development Programs
- Leadership meeting facilitation, cross-functional collaboration workshops
Sales and Marketing Enablement
Connected sales and marketing
Marketing and sales connectedness is essential to driving revenue and demonstrating relevancy to customers. Working cross-functionally we are able to prioritize target account needs, identify near-term opportunities, gaps and recommend best practices to assist in the rapid development of coordinated sales and marketing aligned plans, targeted content measurement dashboards. We assist in accelerating tools development, identifying target accounts, key priorities, account objectives and your marketing work to meet these objectives.
Example Services
- Account Based Marketing (ABM) Framework and Best Practices
- Coordinated account plans
- Sales Enablement Tools: Playbooks, Checklists, Scorecards
- Advocacy and community program development
Brand and Creative
Differentiated brand platforms
Brand narrative and creative platforms are the very DNA of a company, and the first impression to industry. We work with companies to understand their personality, corporate culture, competitive differentiation, and solution value propositions to build brand stories and creative platforms that best represent the desired attributes.
Example Services
- Brand messaging and creative platform development
- Executive Narrative Creation
- Graphic design and creative production
- Digital marketing assets
- Copywriting Services
Helping companies just like yours
To learn how we’re helping executives and senior leadership drive successful outcomes in companies just like yours, contact us for a brief introduction and overview.
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